meet

Our team

Another way we go “further than funding,” our team offers a wealth of expertise at building and sustaining world-class brands.

Deven Clemens

Deven Clemens


Deven Clemens Managing Partner
Hometown Mill Valley, CA
Favorite activity Lake Tahoe, 7AM stand up paddle on a warm August morning
Favorite food Homemade chicken tacos with good hot sauce
Favorite Quote "Heavier than air flying machines are impossible.” -Lord Kelvin: circa 1908

A philosopher and finance guy who's a reformed banker by trade. He joined CLIF Bar 10 years ago and never looked back. At CLIF, he’s managed procurement, bank relationships, negotiated co-packing contracts, and led Brand Finance. He now focuses on WRI, manages the Corporate Finance team at CLIF Bar and is a CFA charterholder. His heart is in finance, but secretly walks on the creative side too. Hailing from Marin County, he and his family enjoy all things outdoors.

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Jenn Kao

Jenn Kao


Jenn Kao Principal
Hometown Solana Beach, CA
Favorite activity Traveling the world and exploring new places on a bike
Favorite food Gelato & Ice Cream
Favorite Quote “When one tugs at a single thing in nature, he finds it attached to the rest of the world.” -John Muir

Jenn is a former New York investment banker by training who created her career pivot by combining her love of nature and her core belief that companies can be agents of positive change with every business decision. She found redemption working with start-up, international non-profits, and ultimately in venture capital, focusing on mission-driven, long-term investments at WRI. At Clif Bar, she aims to extend the company’s 5 Aspirations business model through corporate development/corporate venture efforts. She rolls with a level head and calm demeanor that’s a welcome asset in any situation. Finding zen in the outdoors and foreign environments, she and her family are always planning their next international adventure

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Rich Boragno

Rich Boragno


Rich Boragno Chief Financial Officer
Hometown Castro Valley, CA
Favorite activity Cycling
Favorite food Wood fired pizza
Favorite Quote "Luck happens when opportunity meets preparedness"

Rich leads by paying attention and as the CFO of cool company CLIF Bar he's a super smart numbers guy. Did we mention he's always fantastico to ride a bike with and more than a last name Italia’phile? Rich follows a few simple, powerful principles: Always try to enable others to be their best, be respectful and curious, learn by doing, and strive for excellent performance while having fun along the way.

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Gregg Bagni

Gregg Bagni


Gregg Bagni Partner
Hometown gn-z11 galaxy
Favorite activity two wheeled meditation
Favorite food chocolate
Favorite Quote "energy contains information" -anonymous

Bagni is a brand, marketing, product geek with a street PHD and deep knowledge around what he likes to call "enthusiast brands". He’s known for his orbital outside life & business perspectives. He hpv (humanoid powered vehicles) dreams about bikes, boats & boots both while sleeping and awake.

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Gary Erickson

Gary Erickson


Gary Erickson Founder
Hometown Fresno, CA
Favorite activity Alpine Ski Racing
Favorite food Anything Italiano
Favorite Quote "The more you practice the luckier you get” -Gary Player

Gary is owner and Co-Chief Visionary Officer, along with Kit, of Clif Bar & Company. His intuition and brightness created CLIF Bar over 25 yrs ago out of a garage. He grew up in the outdoors and rides, climbs, etc. with intensity. He’s always been an energetic, adaptable and encouraging guide to others all along the way.

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Kit Crawford

Kit Crawford


Kit Crawford Founder
Hometown Fremont, CA
Favorite activity Cycling
Favorite food Chocolate
Favorite Quote “Life is like a ten speed bicycle, most of us have gears we never use.” -Charles Schulz

Kit is owner and Co-Chief Visionary Officer of Clif Bar & Company with her husband Gary. Together they oversee the overall vision of CLIF including fiduciary and legal aspects. She is a strategic advisor to LUNAFEST®, women’s short film festival; and is president of the CLIF Bar Family Foundation supporting grassroots groups with inspiring ideas and limited funds. Kit is an avid cyclist, skier, hiker, art freak, foodie and farm girl. She loves to read, read, read.

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John Anthony

John Anthony


John Anthony Partner
Hometown Vancouver, Canada
Favorite activity Downhill Skiing & Hockey
Favorite food Hemp Hearts
Favorite Quote “It ain't over till its over”

John has “strategic sales pro” written all over him. He has the chops and definite street-cred, within the natural food channel. He’s funny, plays hockey and can talk up a storm about lots of stuff including his love of product, pricing, promotion and placement. His connective capital runs deep both professionally and personally.

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Catherine Udd

Catherine Udd


Catherine Udd
Hometown Port Townsend, WA
Favorite activity Travelling, hiking
Favorite food Anything Mexican!
Favorite Quote It's not what happens to you, but how you react to it that matters. -Epictetus

At CLIF Bar for over 12 years Catherine has tackled all sorts of operations, accounting and tax projects. A self proclaimed accounting nerd with multiple acronyms to back it up, she’s an MBA, CPA with BofA experience. She’s also a master of challenge and variety which included a 10 year stint as a stay at home mom where she coordinated the most challenging groups ever! Big on organization with a super friendly and laid back disposition she gets more done in less time than the average bear. Plus, you can always count on Catherine to correctly divide up the group checks at the restaurant.

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