Another way we go “further than funding,” our team offers a wealth of expertise at building and sustaining world-class brands.
A philosopher and finance guy who's a reformed banker by trade. He joined CLIF Bar 13 years ago and never looked back. At CLIF, he’s managed procurement, bank relationships, negotiated co-packing contracts, and led Brand Finance. He now focuses on WRI, manages the Corporate Finance team at CLIF Bar and is a CFA charterholder. His heart is in finance, but secretly walks on the creative side too. Hailing from Marin County, he and his family enjoy all things outdoors.
Jenn is a former New York investment banker by training who created her career pivot by combining her love of nature and her core belief that companies can be agents of positive change with every business decision. She found redemption working with start-up, international non-profits, and ultimately in venture capital, focusing on mission-driven, long-term investments at WRI. At Clif Bar, she aims to extend the company’s 5 Aspirations business model through corporate development/corporate venture efforts. She rolls with a level head and calm demeanor that’s a welcome asset in any situation. Finding zen in the outdoors and foreign environments, she and her family are always planning their next international adventure
Rich leads by paying attention and as the CFO of cool company CLIF Bar he's a super smart numbers guy. Did we mention he's always fantastico to ride a bike with and more than a last name Italia’phile? Rich follows a few simple, powerful principles: Always try to enable others to be their best, be respectful and curious, learn by doing, and strive for excellent performance while having fun along the way.
Bagni is a brand, marketing, product geek with a street PHD and deep knowledge around what he likes to call "enthusiast brands". He’s known for his orbital outside life & business perspectives. He hpv (humanoid powered vehicles) dreams about bikes, boats & boots both while sleeping and awake.
Gary is owner and Co-Chief Visionary Officer, along with Kit, of Clif Bar & Company. His intuition and brightness created CLIF Bar over 25 yrs ago out of a garage.
He grew up in the outdoors and rides, climbs, etc. with intensity. He’s always been an energetic, adaptable and encouraging guide to others all along the way.
Kit is owner and Co-Chief Visionary Officer of Clif Bar & Company with her husband Gary. Together they oversee the overall vision of CLIF including fiduciary and legal aspects. She is a strategic advisor to LUNAFEST®, women’s short film festival; and is president of the CLIF Bar Family Foundation supporting grassroots groups with inspiring ideas and limited funds. Kit is an avid cyclist, skier, hiker, art freak, foodie and farm girl. She loves to read, read, read.
John has “strategic sales pro” written all over him. He has the chops and definite street-cred, within the natural food channel. He’s funny, plays hockey and can talk up a storm about lots of stuff including his love of product, pricing, promotion and placement. His connective capital runs deep both professionally and personally.
At CLIF Bar for over 12 years Catherine has tackled all sorts of operations, accounting and tax projects. A self proclaimed accounting nerd with multiple acronyms to back it up, she’s an MBA, CPA with BofA experience. She’s also a master of challenge and variety which included a 10 year stint as a stay at home mom where she coordinated the most challenging groups ever! Big on organization with a super friendly and laid back disposition she gets more done in less time than the average bear. Plus, you can always count on Catherine to correctly divide up the group checks at the restaurant.